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Wednesday, January 25th 2012

10:15 AM

promotional $$

Happy Wednesday, everyone!

 

I don't spend a lot of money on promotion - thanks to the other Babes, I was coached early, lol.

Postcards are an inexpensive way to leave information at various conferences, as are business cards. Instead of having just my name on the card, I have the book cover, a blurb and my contact information.

I buy pencils with my website address on them, for school visits. I bought pens once, but they weren't quality so I don't know that I would do that again.

Bookmarks are fine, if you spend the little bit extra to get good paper stock and use a professional printer.

I just bought 250 wrist bands that say "I love writing" and have my website on them, for 88 dollars. I don't what they look like, though, so I can post more next week. I have a young adult book coming out in April, and three school visits, so I need fun give aways for the kids.

I do as many booksignings as I can, and go to as many conferences as I can, for networking purposes more than the classes. I wear my nametag, because I am my own promotion...scary, but true, lol

 My website, fanpage and author page on Amazon are all updated - oh, and I did just hire a publicist to help me coral my wandering interests and try to find a brand for me, that fits all of me and my books.  I decided to invest in my 'career', and I will gladly share with you all what I learn as I go.

I've studied marketing, and spent a lot, lot lot of hours trying to distill what I've learned into something managable - mostly what I learned is that I will never come close to knowing enough, lolololol.

I've reached the point where I would rather hire someone to do my website and web promotion so that I can actually write!

Those are my thoughts - does anyone have a great idea on promotion that was a game changer in terms of actual sales? Please share, if you do!

 

Traci

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